Customers > Giddens & Thompson

The greengrocer who could not find a till that understood apples

Giddens & Thompson logo

Giddens & Thompson is a greengrocer selling seasonal, locally sourced fruit and vegetables, in the shop and online for collection.

Company Size

10 employees

Time spent using Omni Tend

Since 2024

Website

giddensandthompson.co.uk

A system that clearly understands the needs of the business.
Ben Wilson - Owner

The problem nobody else would solve

Simon, who owned Giddens & Thompson at the time, wanted customers to order online and collect from the shop. Every system he tried assumed an order is fixed the moment it is placed. A greengrocer's is not. A customer orders a kilo of cooking apples, but cooking apples weigh about 400 grams each, so the bag that goes out is 800 grams or 1.2 kilos, never exactly a kilo. The same goes for a bunch of bananas, a cauliflower, a pound of plums. The price the customer pays has to be the price of what was actually weighed, and off-the-shelf web shops could not do that. He searched, and came to us because he could not find one that could.

Results

So we built it into Omni Tend. An order comes in from the web shop and prints as a picking sheet. A member of staff picks it, weighs each item, and adjusts the quantities and prices on the order in Omni Tend to what is really in the bag. When the customer comes to collect, they pay the actual price, at the till, and the order comes off the same stock the shop sells from. Simon paid for the web shop design and the platform work together, around £3,000, and the ordering flow became part of the product for every shop that sells by weight. The shop has changed hands since; the system carried on under the new owner.

Features used by Giddens & Thompson

Web Shop
A customer orders a kilo of cooking apples online; the bag is weighed and the order adjusted to what is really in it.
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Customers
Collection orders picked from a printed sheet and paid at the till, at the real price.
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Inventory
Sold by the kilo, the bunch and the pound, off the same stock the shop sells from.
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